SMS Marketing Does 3 Good Things for Business
- Increase brand awareness
- Boost engagement from customers
- Generate more sales
The Top 3 Benefits of SMS Marketing
1. Lightning-Fast Delivery
SMS campaigns are received immediately, and most are read almost immediately as well. You can send time-sensitive messages like flash promotions to maximize sales that same day. 90% of SMS are read in the first 3 minutes.
2. Much Higher Open Rates Than Email
While users must open their inbox for email messages, customers are made instantly aware of a new SMS message with a text notification. The notification also stays in place until the message is read, which means a customer is more likely to at least open your SMS.
3. Higher Response Rates
70% of customers say that SMS marketing is a good way for businesses to get their attention. SMS marketing not only earn more clicks on average over email, but they are also cost-effective and easy to set up.
Does Your Business Have a Reliable SMS Marketing Partner?
The biggest challenge for any business is generating relevant content to support its long-term marketing strategy. To solve this problem, you’ll need a reliable digital marketing partner.
Strategy is Key
5 SMS Best Practices
1. Get Permission
It’s important to get explicit permission from your customer for SMS marketing. However, the real challenge will be keeping the permission you’ve temporarily earned. Start with full disclosure. Tell your customer what kind of text messages they should expect to receive from you. Second, don’t abuse the permission granted to you. Overusing this channel is the fastest way to kill it for your customers.
3. Add Value to Customer Engagement
How will this SMS add value to my customer’s life? This is the first question to answer before sending any text notification. This channel that can burn out very quickly if you send too many messages too quickly. Customers expect those messages to be worth their while, so you need to make them valuable.
5. Personalize Your SMS Marketing Campaigns
SMS is a more intimate channel, so maintain closeness with your customer by personalizing your messages. A great way to do this is to use segmentation for your best SMS campaigns. If you can target them the way you do your emails, you’re already one step ahead of competition. Send offers that are relevant based on location, time or previous purchases. This helps build the relationship you have with your customers.
2. Use an SMS Marketing Tool
SMS marketing software lets you automate your SMS marketing. A great SMS marketing tool can really help you nail your strategy. You add SMS directly to your email automation workflows. SMS campaigns can be triggered the same way emails are, with the same level of segmentation that allows you to target different customer groups.
4. Keep it Short and to the Point
SMS limits on the number of characters means you need to get to the point quickly. If you have an offer, lead with that. Always include a link so they can get more detailed information about the offer you’ve sent. A good practice is to follow up with an email. Make sure you’re sending more complete information via email in case the customer needs it.