SMS Marketing Does 3 Good Things for Business

SMS campaigns are received immediately, and most are read almost immediately as well. You can send time-sensitive messages like flash promotions to maximize sales that same day. 90% of SMS are read in the first 3 minutes.

While users must open their inbox for email messages, customers are made instantly aware of a new SMS message with a text notification. The notification also stays in place until the message is read, which means a customer is more likely to at least open your SMS.

It’s important to get explicit permission from your customer for SMS marketing. However, the real challenge will be keeping the permission you’ve temporarily earned. Start with full disclosure. Tell your customer what kind of text messages they should expect to receive from you. Second, don’t abuse the permission granted to you. Overusing this channel is the fastest way to kill it for your customers.

How will this SMS add value to my customer’s life? This is the first question to answer before sending any text notification. This channel that can burn out very quickly if you send too many messages too quickly. Customers expect those messages to be worth their while, so you need to make them valuable.

SMS is a more intimate channel, so maintain closeness with your customer by personalizing your messages. A great way to do this is to use segmentation for your best SMS campaigns. If you can target them the way you do your emails, you’re already one step ahead of competition. Send offers that are relevant based on location, time or previous purchases. This helps build the relationship you have with your customers.