What Are the Costs of a Medical Website?
Website Cost Components
There’s a wide range of costs in building and maintaining a medical website. For a single physician practice, a basic, 5-page custom website showing general information such as an intro, practice, treatments, location and contact would be a powerful digital marketing channel.
On the other hand, a large medical organization would likely require an elctronic medical record interface, a doctor-appointment scheduling system, an online payment system and other advanced business features.
Essentials
The components for building and maintaining a website are recurring cost items, normally paid on an annual basis. These include:
- Domain name – from $15 upwards per year.
- Web hosting – $10 to $200 monthly, depending on server requirements.
- SSL certificates – encryption packages that range from $30 to $1,000 per year.
Web Design
Web design costs are one-time payments for basic websites. Design primarily involves customization to industry standards and adding common business features such as contact forms, email, maps, etc.
Large medical organizations may require ongoing design costs for advanced features such as form submissions, payment procedures and others, as the need arises.
Site Functions
Website functions such as image and text caching, email forwarding, form downloads, etc. involve software integrations known as themes and plugins.
These items require periodic software development updates to keep abreast of advances in Internet technology. They involve recurring purchase costs commonly made on an annual basis.
Maintenance and Updates
Keeping your website performing to high standards involve regular maintenance works. This is also a recurring cost.
Maintenance, updating, security and backup are part of our services as web design and digital marketing providers. These are routine services performed regularly (weekly), and paid on a yearly basis.
Automation
Automation costs are optional add-ons that depend on the needs and requirements of your medical facility.
Automation enables your facility to provide routine business services to your patients 24/7. Examples include online payments, patient data uploading, form downloads, chat messaging and other functions.
Marketing Campaigns
Digital marketing campaigns are a vital part of any business, even medical websites. They involve product or service promotions conducted through social, paid search, print media and other marketing channels.
Paid media service costs depend on frequency. These include PR launches advanced analytics, social media campaigns, paid search and print ads.
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Web Analytics
We apply analytics to measure site performance. Analytics help us design pages for better user experience.
Analytics provide insights to your marketing campaigns. Data-driven results help you make better marketing decisions.
Automation
We keep abreast of cutting edge digital tools that automate online transactions.
We check and research these tools to make sure they are reliable and kept properly updated.
Web Design
We build mobile responsive sites and customize them to digital health industry standards.
We integrate business features to make it convenient for your customers to make transactions through your online office.
Website Management
We perform maintenance tasks regularly to keep website performance at optimum levels.
Security checks, backups and upgrading tasks are likewise performed regularly, ready for emergency situations.