6 Digital Marketing Ingredients to Grow Your Food Business
3 Basics for Your Business Website
Ordering food online is shifting the business model for food businesses. Technology is making it easier for consumers to place their food orders through their laptops and mobile devices.
Food businesses need websites that engage interested visitors from search and social media, and persuade them to send order inquiries through email, phone or messenger.
Food business websites need to have responsive web designs to provide a pleasant experience for their visitors.
Responsive sites increase your marketing reach to mobile audiences and makes it easier for buyers to place orders.
E-commerce features enable your customers to place orders on your website.
Your site’s design and layout reflect your brand. This builds trust in your visitors and makes a positive impact on your sales pitch.
Sales Lead Pages
Web visitors won’t convert to buyers unless you convince them of your unique selling proposition.
Effective Sales Lead Pages visually present your menu and promos, leading to buyers to make decisons to place orders.
3 Fundamentals of a Digital Marketing Strategy
Many food businesses do some form of digital marketing, but they don’t have a strategy. You need a strategy to be effective in converting the visitor to a buyer, and the buyer to a loyal customer.
A strategy is needed to measure the success of product promotions and marketing campaigns, so that the next campaigns can be improved to achieve better results.
Integrate Media Channels
Energize sales and menu promotions by integrating your website, social media and email.
Boost your marketing campaigns by synchronizing all media channels (including print) to achieve maximum success.
Use analytics to hone in on your target audience and create customer profiles.
Take advantage of free digital data to measure sales campaign performance. Make decisions based on data-driven results.
Digital marketing gives you the power to automate routine tasks so you’re always available to customers.
Take advantage of email marketing, message and text services to take orders online 24/7.
Get the Full Benefits of Digital Marketing
Let us partner with you to integrate digital marketing with your food business
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Let’s Do Digital Marketing Together!
We create engaging content to attract consumers and build positive relationships with your target audience.
The aim is to develop trust and customer loyalty long terrm.
We build mobile responsive sites and customize them to reflect your brand.
We integrate e-commerce features to make it easy for your buyers to place orders..
We apply analytics to analyze your site’s performance, and employ feedback to hone in on your target audiences.
Data-driven results help make better marketing decisions.
We keep abreast of cutting edge digital tools that automate the sales process.
Employing these tools makes your business available to customers 24/7.
Frequently Asked Questions
How do I know how much to spend on digital marketing?
Our pricing is simple. A one-time fee to set up your website. Then a monthly fee for co-promotion on our blog and maintenance, updates and back ups for your website.
We continuously create web content in our blog. Having your brand promoted there multiplies your target audience.
Returns on your investment can come in many forms… Increase in sales, new customers, brand awareness to name a few.
Why is marketing automation important for my business?
These advanced tools help generate more leads, optimize the efficiency of your marketing team and help develop stronger, more-lasting customer relationships.
How important is digital marketing to my business?
Digital marketing multiplies your capability to reach and engage your target audience. Surveys show real returns once your business gets serious about marketing online.
If you’re already getting success from personal referrals and word-of-mouth advertising, then you have immense potential for growth. Multiply this success through your website, social media and other digital channels.
What digital marketing tools should I use?
Choosing which digital marketing tools would be a good fit for your business depends on your objectives. Are you gong to create customer profiles? Expand delivery routes? Test new products?
Deploying a tool depends on your resources, expertise and available staff who can run your social media and other channels.
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