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Frequently Asked Questions
How important is online marketing to my business?
If you’re already getting success from personal referrals and word-of-mouth advertising, then you have immense potential for growth. You’ll multiply this success through your website, social media and other digital channels.
How do I know how much to spend on online marketing?
For example, web analytics can reveal interest in your brand is strong in a particular city. Your ROI may come in the form of savings in opening a profitable branch in that city.
Is traditional marketing (like print or radio) still important?
In general, messages on digital media are aimed at small, specific and targeted audiences. Messages on traditional media are designed for large, broad audiences.
What are the best online marketing tools that I should use?
You will need to take a look at your resources, expertise and available staff who would run your online marketing tools. Other tools or features may be added as your business grows and/or technology advances.
What key factors in web analytics are important for my business?
The period of observation is important. It takes time to spot relevant trends that affect the success of your marketing campaigns. Be patient. Your reward will come in the form of better, more informed business decisions based on actual, relevant and measured data.
Why is marketing automation important for my business?
These advanced tools help generate more leads, optimize the efficiency of your marketing team and help develop stronger, more-lasting customer relationships. They organize the way you connect with customers in a targeted and highly personalized manner.