Choosing a Domain Name for Local Business

“It makes sense for your domain name to be the same as your brand name.  But it’s not so easy to get. ”
It seems simple enough, but there are many factors to consider in choosing your domain name. Here are the relevant ones:


This is the most important consideration because it doesn’t matter how good your domain name is if it’s not available.


The best way of increasing the chances of getting the domain name you want is to have a distinct business name. A good domain name is composed of a unique term and a word related to your industry. For example, if your business is a restaurant specializing in gourmet dishes, you can get a domain name like, or, or If the domain is not available, adding your location such as your district or city initials may just do the trick.


If your business name is unique but it’s hard to know to what industry you belong, then you need to add a term that makes your domain name relevant to people searching for your product or service. Potential customers will go to your website if they have a good idea you’re offering the product they’re looking for.

Easy to Remember

A good deal of business is generated through word of mouth, so make it easy for people to type your web address when customers recommend you to others. Domain names with random numbers or hyphens are harder to remember and prone to be misspelled. In general the shorter the name the better, but this isn’t a hard and fast rule. For example, is better than, but is not a good one. When choosing between two domain names of similar quality, choose the shorter one.

Domain Extension

Should you use .com, .net, .org, .biz, or .info, etc.? The .com domain is still the best one for business because it’s trusted and the most common. The .org extension has the most trust but it’s generally used for large institutions while .net generally refers to online resources for teaching and research. Other domain extensions such as .biz, .pro, .info are less trusted and are at a disadvantage for search engine results (they generally get low rankings).

Summing Up

You may think picking a domain name is hard now because all the “good” ones are taken. Well, you’re right. But since your business is unique, you can find a good, relevant and specific domain name that’s a perfect match for your brand.