Content for Your Business Website Homepage

Content for Your Business Website Homepage

“Web content for business are text and images that people find useful, when they’re looking for your products or services.”


1. Homepage Main Image

If you’re not familiar with modifying image attributes, have somebody prepare this picture for you.

The size should ideally be less than half a megabyte (500kb). Raw pictures taken from a camera or even a smartphone would be too big. Image dimensions are around 1980 x 1200 pixels.

A good example would be a picture of your shop, store or cafe with your brand prominently seen. It could also be your brand name with a main product or service.

2. Your Commercial Slogan

It may be a slogan, catchphrase or commercial statement used to describe your business to the public.

3. Short Text Descriptions

Around two to four sentences about main aspects of your business. Examples include “About Us” (people behind your business), “Location” (short description of the place where your store is located), “Products” or “Services.”

4. Call-to-Action (CTA) Statement

A CTA is a short phrase or sentence about an offer, or something that might coax an interested online visitor to contact you.


5. Detailed Description of Your CTA

6. Your Business Email Address.

What is a WordPress Theme?

What is a WordPress Theme?


Divi WordPress Theme

WordPress is a free, open source, data-driven content management system that allows you to manage content, pages, media, and other tasks for creating a website. It is constantly developed and updated by contributions from tens of thousands of developers all over the world.

WordPress themes are blueprints that determine the way your WordPress website looks and feels. Themes are a group of files, or templates, that provide basic functions of your website. It provides the overall styling of your site such as fonts, colors, page layouts, headers, menus and other design elements.

Free Themes

There are thousands of free WordPress themes available for you to choose from. You can find them in the official WordPress free themes directory. All themes you find here are fully checked out, vetted, and approved for listing. They meet the guidelines that WordPress put in place for quality control.

When you first install WordPress, the free theme that comes with it is going to look “plain.” When you look at it on the front end it will be basic, simple and a bit stodgy. That’s because it’s meant to look that way. Uncomplicated.

You may be able to find a free theme that appeals to your sense of design. But it’s how you configure it on the back end that will make it look exactly the way you want your website to look. You’ll need some coding knowledge to do this proficiently.?

Premium Themes

The advantages of paid or premium themes are a reliable code base and support if something goes wrong. Most premium themes make it easier for you to design your site on the backend through pre-coded layouts with written or video guides or instructions.

Powerful premium themes allow you to customize and build your page layouts visually and in real time. They use flexible building block components or modules that enables you to create pages in the way you visualize them.

The theme I use, and the one I recommend you use on your website, is Divi by Elegant Themes. It’s a powerful, module-based theme that can be customized to the widest range of design specifications.

It’s intuitive and easy to use, even with limited coding knowledge. You can check out Divi and other custom premium themes by Elegant Themes here:

*Disclosure: I am an affiliate for some of the products I recommend. This means if you purchase these items through my links I will earn a little compensation, but at no added cost to you. It helps me to continue to offer you free stuff when you order. Thank you, in advance for your support!

How Much Does it Cost to Build a WordPress Website?

How Much Does it Cost to Build a WordPress Website?

“As in, how much does it really cost???”

The quick answer?  It depends entirely on your budget. While the WordPress CMS (content management software) is free, the cost of the rest your website’s components will depend on your goals.

WordPress is open source software and is free for anyone to download and use. It is contributed to by tens of thousands of developers all over the world and is constantly updated to stay current with advances in technology.

The cost of your WordPress website comes from its other components, which can be generalized as follows:

Domain Name

As we’ve discussed on our previous post, the domain name is your website’s address on the Internet. New domain names generally cost about $15. Domains that have high potential commercial value can range anywhere from $100 to thousands of dollars.

Web Hosting

Every website needs web hosting to run the software and store your files. With WordPress websites, it’s best to get web hosting companies that have servers specialized for WordPress.

The cost of WordPress web hosting depends on your requirements. It can range anywhere from $2.99 per month for personal sites to $200+ per month for dedicated hosting. Good business web hosting usually range from $10 to $60 per month.

Web Design

Custom web design costs normally range anywhere from $500 to $5,000, again depending on artistic and functional considerations.


There are tons of free WordPress themes available that you can use. However, for business sites you want something more advanced with more functionalities. There are premium themes you can purchase with more advanced features. You can also have one custom made, which it will be more expensive.

Premium themes usually cost between $49 to less than $200. Custom made themes can run into the thousands of dollars, depending on their complexity.

Plugins and Extensions

There are more than 40,000 free plugins for WordPress. Each plugin can have multiple extensions or apps that advance or increase their capabilities. There are plugins for website features like contact forms, picture galleries, calendars, social media, ecommerce and many more.

Premium plugins or extensions for free plugins can cost anywhere from $5 to hundreds of dollars.

Software Updates

The advantage of having a WordPress website is it’s always being updated as Internet technology advances. For this reason, software updates is one more cost component to consider in building a WordPress website.

Except for domain name, all the other components need to be updated regularly. Good theme and plugin developers constantly improve their products through software updates. They’re updated every few days to every few months. Web hosting companies also regularly update their server software.

When you purchase a premium WordPress theme or plugin, developers usually provide support and updates for a one year period. Some provide for 6 months or less. You will need to renew your premium themes and plugins every year if you want your website to remain current and secure.

Summing Up

You can build a WordPress website with just a domain name and web hosting, especially if you’re technically savvy. But if you want a functioning business website, you will have to spend a little on themes and plugins.


Choosing a Domain Name for Local Business

Choosing a Domain Name for Local Business

“It makes sense for your domain name to be the same as your brand name.  But it’s not so easy to get. ”
It seems simple enough, but there are many factors to consider in choosing your domain name. Here are the relevant ones:


This is the most important consideration because it doesn’t matter how good your domain name is if it’s not available.


The best way of increasing the chances of getting the domain name you want is to have a distinct business name. A good domain name is composed of a unique term and a word related to your industry. For example, if your business is a restaurant specializing in gourmet dishes, you can get a domain name like, or, or If the domain is not available, adding your location such as your district or city initials may just do the trick.


If your business name is unique but it’s hard to know to what industry you belong, then you need to add a term that makes your domain name relevant to people searching for your product or service. Potential customers will go to your website if they have a good idea you’re offering the product they’re looking for.

Easy to Remember

A good deal of business is generated through word of mouth, so make it easy for people to type your web address when customers recommend you to others. Domain names with random numbers or hyphens are harder to remember and prone to be misspelled. In general the shorter the name the better, but this isn’t a hard and fast rule. For example, is better than, but is not a good one. When choosing between two domain names of similar quality, choose the shorter one.

Domain Extension

Should you use .com, .net, .org, .biz, or .info, etc.? The .com domain is still the best one for business because it’s trusted and the most common. The .org extension has the most trust but it’s generally used for large institutions while .net generally refers to online resources for teaching and research. Other domain extensions such as .biz, .pro, .info are less trusted and are at a disadvantage for search engine results (they generally get low rankings).

Summing Up

You may think picking a domain name is hard now because all the “good” ones are taken. Well, you’re right. But since your business is unique, you can find a good, relevant and specific domain name that’s a perfect match for your brand.  

Domain Name is an Extension of Brand Identity

Domain Name is an Extension of Brand Identity

“Every business owner should own the domain name of their website. It’s basic marketing because your domain name is an extension of your brand identity.”

Domain Ownership is Serious Business

Domain names have many strict rules to ensure its security. Set up your domain information correctly the first time you register, so you don’t scramble at the last minute when a need arises for you to confirm ownership. It will be hard to reach you or prove your identity if you don’t have the correct information on file.

That said, it’s still good practice to keep your contact information confidential by getting a service for domain privacy, which many web hosting companies provide. This will make sure that the only people contacting you are those who have legitimate business for doing so.

At its basic level, the domain name is your website’s address online. The Internet’s location system is based on the IP (Internet Protocol) address. This is a unique string of 4 numbers separated by periods (ex.

Since it’s impractical for most people to remember numbers to go to their favorite websites, scientists created the domain system to assign a unique name to each IP address.

Builds Trust for Your Business

Having a domain name that matches your brand adds credibility and trust to your business. The web address of a business site published through a free web service would look something like this: www.freewebservice/yourbrand/. While a site with a domain name that you own, and published through a paid web hosting service would look like this: www.yourbrand/.

See the difference? A free website address looks exactly like it is – cheap. It doesn’t inspire much confidence from your would-be customer about the credibility of your business.

You need to earn the trust of people online. If you’re not willing to pay for and register your own domain name, why would visitors think you’re brand is trustworthy?

Expands Awareness for Your Brand

If you’re in a highly competitive industry, you may opt to have a domain name that includes your niche, specialization, or business concept added to your brand.

It can help you attract the type of audience that closely resembles your customer profile. The type of people who would likely purchase or avail of your products and services.

For example, a restaurant specializing in gourmet dishes can get a domain name of or bistrobrandgourmet or something similar.

A person online looking to dine at a restaurant with this type of dish in mind would likely be attracted to your domain name. While search engine results are hard to predict, your brand could show up more frequently when someone looks for information about your business niche .

Forward Thinking With Advances in Technology

Owning your domain name shows you’re forward thinking when it comes to emerging digital technologies. When you keep your website up-to-date, people will associate your brand for being current with technology advances as well.

Of course the reverse is also true. How many local business websites have you seen look old and out-dated? From my experience, a good number of them is due to the domain name being owned by a web designer, or someone else who does not care if the brand suffers credibility.  .

Owning your domain name enables you to march in-step with technology for the future of your business. Your brand identity is locked-in because no matter how your website changes over time, your domain name remains the same.