An easy solution for local business owners.
Build Your Business Website With WordPress
Let me help you build a business website that can help you engage your customers and expand your target market.
– Mark Mendoza, Digital Marketing Strategist

It’s time you get a website that can help you achieve your business objectives. Here’s why:

Customer Expectations

People expect you to be current with technology. Not having a website can impact your business negatively, particularly if you don’t have readily accessible business info they can get on their mobile devices.

Target Marketing

Promote your products and services directly to your target market. Use free website digital data and feedback to hone in on your target customer profile. Use results to create better and more profitable marketing promotions.

Total Control

Control all aspects of your marketing and customer engagement through your business website. You don’t have to share visibility with your competitors on social media. Get better control of your branding strategy.

What is the Purpose of Your Website?

If you can’t answer this question clearly at the start, chances are you’re going to squander your most important digital asset. Even if you know the answer but miss the mark in building your site, you’ll get the same result.

The best way to get it right is to keep it simple. There are three strategic objectives of a business website:

  1.  Sell products or services.
  2.  Lead generation.
  3.  Establish brand identity.

Each option requires a different budget, set of attributes and resources.

Join our Digital Media Marketers blog to learn more about building the right website for your business. Fill-in the form below to get started.

 

6 Steps to Building a Successful Business Website

1. PLAN THE ROLE OF YOUR WEBSITE

Plan what you want your website to do to help you achieve your business goals. What type of content to put in place and the budget needed for your project.

2. WEBSITE ESSENTIALS

These elements are the foundations on which your website will be built. They are basic to creating your site and having it consistently perform at the highest standards.

3. WORDPRESS CMS PLATFORM

WordPress is probably the most flexible and adaptive content management system (CMS) for local business sites. Its themes and plugins elevate your site from a static online neon sign to a dynamic digital platform.

4. BUILDING YOUR WEBSITE

The step-by-step process of creating your website from the ground up. I’ll walk you through each stage of creating your web content and making sure they look good on computers and mobile devices.

5. ADDING BUSINESS FEATURES

Add business features that help drive visitors to engage with your brand. These features provide data and information you can use to get more sales and create better marketing campaigns.

6. MANAGEMENT & MAINTENANCE

The best way to manage your website is to perform routine maintenance regularly. Learn the routine but important tasks needed to keep your WordPress website updated, backed-up and secure.
Step 1. Plan your website as your  digital marketing hub for engaging your customers and promoting your products.

Planning is the difference between a website that just displays your products and a website that delivers results.

Before you start building you’ll need to answer some important questions: What is the purpose of your website? How can it contribute to achieving your business goals? Who is your target audience?

The answers to these questions will determine the design of your site, its primary pages and the features you’re going to add. Try to envision what type of customer experience you want your site to provide.

Some important things to consider:

  • Plan your site to attract visitors who are likely to be interested in your products or services.
  • What type of content will get your target audience to take action.
  • Determine the costs of building and maintaining your website.
Step 2 – Website Essentials: Getting Your Site Online

You’ll need two things to get your site online:

1. Domain name. This is your address on the Internet. It’s a key component in enhancing the credibility of your brand online, and will help you stand out among your competitors.

2. Reliable web hosting. Choosing the right web hosting company is a major step in how your website is delivered to your visitors. You want your website to be easily accessible to your customers at any time of the day or night. It is a key factor in website performance that directly affects the trust and credibility of your business online.

With regard to WordPress hosting, the editors of PC Magazine gave an excellent rating to 1&1 Hosting. Their review is the main reason why I chose to migrate to their service for my sites. After nearly a year of experience, I also recommend 1&1 Hosting if you’re looking for reliable web hosting for your WordPress business website.

*Disclosure: I am an affiliate for some of the products I recommend. This means if you purchase these items through my links I will earn a little compensation, but at no added cost to you. It helps me to continue to offer you free stuff when you order. Thank you, in advance for your support!

Step 3 – WordPress Themes and Plugins

Monarch Social Sharing Plugin

WordPress is a free and open source content management software that currently powers about 25% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world. It enables you to develop flexible and customizable business websites to state-of-the-art standards without the need for extensive technical knowledge.

Divi Theme. I use Elegant Themes for the websites I create. The company has an extensive roster of WordPress themes individually designed for different types of blogs and business sites. They also developed a powerful theme named Divi – a module-based theme that can be customized to the widest range of design specifications. This is the theme I recommend you use on your website.

• Plugins are building-block extensions that expand the capabilities of your WordPress site. They add features and functions that enable your site to do what you want it to do, without having to build them yourself. You can use plugins to create forms, add photo galleries, enable social media connections and practically anything else you could think of.

• Mobile Ready. It’s very important for a business website to be responsive (where content adjusts so it becomes easily readable on mobile devices), as more and more customers look for information on their mobile devices. Using the Divi theme is a big advantage since its responsive design is already built-in.

Divi WordPress Theme
Step 4 – Designing and Building Your Website

As a digital marketer and web designer, my goal in creating this blog is to help you better understand the process of building a successful business website. I’ll walk you through the stages of the website building process so you can get a feel of how they’re made.

It’s best to get a professional web designer to build the actual site. But if you’re willing to spend time to learn the skills to be able to do it yourself, then I hope this blog will help you achieve your goal.

Here are some website building topics you may want to learn more of:

  • Project Overview
  • Customizing Theme Settings
  • Creating Core Content
  • Creating News and Blog Posts
  • Building the Home Page
Step 5 – Adding Business Features

After building your core website structure, proceed to add features that help drive visitors to engage with your web pages. These components deliver information and provide data for creating better marketing campaigns and deliver conversions.

Here are some important features that help build successful business websites.

  • Creating a Contact Form
  • Making Social Connections
  • Optimizing Pages for Search
  • Collecting Web Data
  • Identifying Key Performance Indicators (KPIs)
Step 6 – Maintaining Your Website

The best way to maintain your WordPress website is to perform routine maintenance tasks regularly. These tasks keep your business site updated, backed-up and secure.

Topics related to website maintenance include:

  • WordPress Security Plugins
  • Updating Your WordPress Website
  • Website Backups

Start Building Your WordPress Business Website

Get started by joining our Digital Media Marketers blog list.

Learn to use your website to identify your target market. Leverage social media to promote your products. Engage your customers to encourage brand loyalty. Use easily available website data to measure the success of your marketing campaigns and much more!

Fill-in the form with your name and email to get started.

About the Author

Mark Mendoza

Digital Marketing Strategist

Mark has been honing his digital marketing and analytical skills since 2009. He’s delivered a broad range of web applications that include websites, search engine optimization, landing pages and social media marketing to various clients based locally and in the U.S., Canada and U.K.

He has extensive experience in (offline) sales of digital hardware products and real estate prior to his foray into the digital marketing industry.

Building high quality, data resource and customer engaged WordPress business websites is our team’s primary focus. Our goal is to provide you with the best digital resources to build your website and evaluate successful marketing campaigns.