Arm Your Business to Compete in a Digital World
Access Mobile Audiences
Mobile is part of the journey a customer takes before making a purchase. When a customer searches for your business on a mobile device, it usually results in a visit to your store.
Extend Market Reach
Digital marketing adds new buyers to your customer list each time you launch a promotion. Relevant content keeps them interested in your offers.
Get Your Brand to Stand Out
Impress audiences by presenting your USP (unique selling proposition) with state-of-the-art digital tools. Differentiate your brand effectively through an emotional connection..
We help source relevant content that your audience can engage with. Relevant content help customers make buying decisions faster and more frequent.
Email is a powerful tool for reaching new customers and is a key part of our digital marketing strategy. About 80% of consumers prefer to receive marketing messages through email.
Convert Visitors to Customers
Conversion is the process of helping consumers complete small, incremental goals that ultimately lead to a purchase. It’s a process of continuing engagement, one small step at a time.
Synchronize Media Channels
Customers come from many sources (social media, search engines, print ads). Product promotions achieve best results when your marketing campaign is synchronized across media channels.
Automate Simple Tasks
Digital marketing enables you to automate routine marketing tasks so your business is available for customers 24/7. Generate more sales by streamlining office operations.
We use Web, Email and SMS Analytics to see how users interact with your marketing campaigns. Analytics help identify best selling products and launch future promotions better.
Level Up With Digital Marketing
Employ digital marketing to turbo charge your business. Make better informed, data-based business decisions to achieve your goals.
- Digital Marketing Strategy
- Website Design & Development
- Email Marketing
- SMS Marketing
- Source Content
The Many Benefits of Having a Digital Marketing Partner
Good email marketing can be the lifeblood of your business. Email newsletters yield high returns on investment, provide value to your subscribers and deliver repeat orders.
We’ve prepared a PDF report (that details in 7 easy steps) how your business can send emails that your target market actually want to read.
Build a business website that will engage your customers and expand your market. Let us build one that helps you achieve your business goals.
Learn about the 6 steps to building a business website and the key components that make them successful.
Create content that match audience interests to maximize the impact of your website, social media posts and email newsletters. Relevant content builds trust for your business by growing an online presence that matches your brand.
Frequently Asked Questions
How important is digital marketing to my business?
If you’re already getting success from personal referrals and word-of-mouth advertising, then you have immense potential for growth.
You will multiply this success once you get serious about digital marketing. You will see real returns through your website, social media and other digital channels.
Is traditional marketing still important?
Yes, very much so. Think of your whole marketing strategy as a pie. Digital and traditional marketing are different pieces of that pie. How you use each media depends on your message and your target audience.
In general, messages on digital media are aimed at small, specific and targeted audiences. Messages on traditional media are designed for large, broad audiences.
What metrics in analytics are important for my business?
Metrics are numbers you track to measure performance. That said, there are more freely available web data out there than most businesses know what to do with.
Which metrics are the right ones to choose depends on the goals you have set. They’re different for every business.
The period of observation is important. It takes time to spot relevant trends that affect the success of your marketing campaigns. Be patient. Your reward will come in the form of better, more informed business decisions based on actual, relevant and measured data.
What is customer engagement?
Customer engagement is the means by which a business creates a relationship with its customer base. The goal is to foster brand loyalty and awareness.
This goal can be accomplished via new content posted to websites, and outreach to consumers via social media, mobile, email, SMS and other channels.
Customer engagement strategies help prolong the customer journey beyond the first purchase. Engaged customers become repeat customers.
How big are mobile audiences for small and medium-sized businesses?
“Today’s marketing initiative goes far beyond mainstream print ads, radio and TV. Much of the evolution in the marketing world can be credited to the rise of mobile phones in this era.
People spend 59 per cent of their time on their mobile phones according to research by app geeks. Yet businesses spend only 15 per cent of their budget on mobile marketing and 85 per cent on desktop marketing.
Businesses need to start concentrating on mobile marketing along with desktop marketing. The overwhelming adoption of mobile technologies give marketers another window to reach out to prospective customers and provide those buyers with irresistible incentives.”
– modified quote from Entrepreneur magazine
How do I know how much to spend on digital marketing?
You will need to define the goals that digital marketing can help you achieve. Return on investment can come in many forms. It can be increase in sales, new customers acquired or savings on marketing expenses.
For example, web analytics can reveal interest in your brand is strong in specific cities. Your ROI may come in the form of better chances of success in opening branches in those cities.
What are the best online marketing tools out there?
There are hundreds of digital marketing tools you can use. Determining which one would be a good fit for your business depends on what you want to accomplish. Are you planning to segment customers for target marketing? Sell online or create profiles of your target audience?
You will need to take a look at your resources, expertise and available staff who would run your digital marketing tools. Other tools or features may be added as your business grows and/or technology advances.
Why is marketing automation important?
Simply put, marketing automation helps you to sell and market better. Automation tools for email marketing, online sales and customer engagement have changed the way businesses reach their target market and acquire new customers.
These advanced tools help generate more leads, optimize efficiencies in your marketing team and help develop stronger, more-lasting customer relationships. They organize the way you connect with customers in a targeted and highly personalized manner.
What is the purpose of email marketing?
The primary purpose of email marketing is to keep your customers engaged with your business. The goal is to get repeat orders. The best way to do that is for customers to remember your business ahead of competition, once the need for your products arises.
How much return on investment can I expect from email marketing?
Email marketing remains one of the best ways to reach and engage your target audience. It’s power lies in its ability to provide businesses of all sizes an attractive return on investment. According to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.
Let's Work Together!
Let us help you develop an effective digital marketing strategy to achieve your business goals.