Digital Marketing for Local Business
Let us help develop an effective digital marketing strategy to help achieve your business goals.
Arm Your Business to Compete in a Digital World
Create content that match audience interests to maximize the impact of your website, social media posts and email newsletters. Relevant content builds trust for your business by growing an online presence that matches your brand.
Good email marketing can be the lifeblood of your business. Email newsletters yield high returns on investment, provide value to your subscribers and deliver repeat orders.
Build a business website that will engage your customers and expand your market. Even better, let us build one that helps you achieves your business goals.
We use Google and email analytics to support your marketing promotions. Analytics help you get the best returns on your marketing budget.
The Multiple Benefits of Having a Digital Marketing Partner
Mobile is part of the journey a customer takes towards a purchase. When a customer searches for your business on a mobile device, it results in a visit to your restaurant about 50% of the time.
Your customer base grows one marketing campaign at a time. You add new buyers to your customer list each time you launch a promotion. You’ll need content to keep them interested in your offers.
Impress audiences by presenting your unique selling proposition with state-of-the-art digital tools. Differentiate your brand effectively through an emotional connection conveyed by your USP.
Creating relevant content that consumers will engage with, and act on, is the biggest challenge for businesses. Valuable content help customers make buying decisions faster and more frequent.
Conversion is the process of helping customers complete small, incremental goals that ultimately lead to a purchase. It’s a process of continuous improvement, one small step at a time.
Customers come from many sources (social media, search engines, print ads). Product promotions achieve best results when your marketing campaign is synchronized across media channels.
Digital marketing enables you to automate routine marketing tasks so you’re available for customers 24/7. It helps streamline office operations and is a key tool for generating more sales.
We use Google Analytics to analyze how users interact with your landing page and email messages. Analytics can identify best selling products and help launch better marketing campaign in the future.
Frequently Asked Questions
How important is digital marketing to my business?
Surveys show you’re going to see real returns once you get serious about digital marketing. So long as you’re able to track your marketing campaigns.
If you’re already getting success from personal referrals and word-of-mouth advertising, then you have immense potential for growth. You’ll multiply this success through your website, social media and other digital channels.
How do I know how much to spend on digital marketing?
You will need to define the goals that online marketing can help you achieve. Return on investment can come in many forms. It can be increase in sales, new customers acquired or savings on marketing expenses, just to name a few.
For example, web analytics can reveal interest in your brand is strong in a particular city. Your ROI may come in the form of savings in opening a profitable branch in that city.
What are the best online marketing tools out there?
There are hundreds of digital marketing tools you can use. Determining which one would be a good fit for your business depends on what you want to accomplish. Are you planning to segment customers for target marketing? Sell online? Create profiles of your target audience?
You will need to take a look at your resources, expertise and available staff who would run your online marketing tools. Other tools or features may be added as your business grows and/or technology advances.
What metrics in analytics are important for my business?
Good question. There are more freely available web data out there than most businesses know what to do with. Which metrics are the right ones to choose depends on the goals you’ve set. They’re different for every business.
The period of observation is important. It takes time to spot relevant trends that affect the success of your marketing campaigns. Be patient. Your reward will come in the form of better, more informed business decisions based on actual, relevant and measured data.
Is traditional marketing (like print or radio) still important?
Yes, very much so. Think of your whole marketing strategy as a pie. Digital and traditional marketing are different pieces of that pie. How you use each media depends on your message and your target audience.
In general, messages on digital media are aimed at small, specific and targeted audiences. Messages on traditional media are designed for large, broad audiences.
What is the purpose of email marketing?
The primary purpose of email marketing is to keep your customers engaged with your business. The goal is to get repeat orders. The best way to do that is for customers to remember your business ahead of competition, once the need for your products arises.
How much return on investment can I expect from email marketing?
Email marketing remains one of the best ways to reach and engage your target audience. It’s power lies in its ability to provide businesses of all sizes an attractive return on investment. According to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.
Sounds too good to be true? The best way to break down this incredibly high return on investment percentage is to take a look at the true value of email marketing ROI when it comes to different aspects of your business.
What is customer engagement?
Customer engagement is the means by which a business creates a relationship with its customer base to foster brand loyalty and awareness. This can be accomplished via marketing campaigns, new content created for and posted to websites, and outreach via social media, mobile, email, among other methods.
Customer engagement strategies help prolong the customer journey beyond purchasing. Engaged customers become repeat customers.
How big are mobile audiences for small and medium-sized businesses?
“Today’s marketing initiative goes far beyond the mainstream print ad, newspaper ad, and hoardings. Much of the evolution in the marketing world can be credited to the rise of mobile phones in this era.
People spend 59 per cent of their time on their mobile phones according to research by app geeks, yet somehow businesses spend 15 per cent of their budget on mobile marketing and 85 per cent on desktop marketing. This gap is where the main problem arises. Businesses need to start concentrating on mobile marketing along with desktop marketing. The overwhelming adoption of mobiles, technologies give marketers another window to reach out to prospective customers and provide those buyers with irresistible incentives.”
– from Entrepreneur
Why is marketing automation important?
Simply put, marketing automation helps you to sell and market better. Automation tools for Email Marketing, Online Sales and Customer Engagement have changed the way businesses reach their target market and acquire new customers.
These advanced tools help generate more leads, optimize the efficiency of your marketing team and help develop stronger, more-lasting customer relationships. They organize the way you connect with customers in a targeted and highly personalized manner.